How important is an image for your business?

I just read an article from MDG Advertising today about how important a quality image is to your business, article, blog, social media, and more. They said, “People are wired to value images.” Here are a few more stats they found:

• Adding a picture can improve recall to 65%

• 2/3 of people say they’re visual learners

• 68% of marketers say they plan to use images more in the future

• 67% of consumers say that the quality of a product image is “very important” in selecting and purchasing the product

These are just a few stats that show how using a “quality” image to represent your product or services can increase your visibility in the market place.

My goal as a professional photographer is to create images that attracts new clients to you. Quality is an investment that does pay dividends.

https://www.mdgadvertising.com/marketing-insights/infographics/its-all-about-the-images-infographic/

#visual #visualmarketing #images #quality #qualityimages #marketing

Celebrate!

Azusa Pacific University sends off their grads in great style.  Time to celebrate!  I captured this image for APU's marketing by timing it just right for the explosion of streamers and fireworks.  

Candle Light

Azusa Pacific University does a great job celebrating graduation by gathering them the night before graduation to remind them to be a light to the world.  I captured this for APU's marketing with only the candle light as my light source.

Food for Thought

Research shows that:

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corp. & Zabisco)

60% of consumers are more likely to consider or contact a business when an image is involved

67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product.

The importance of images in marketing cannot be overlooked. Whenever you pick up a magazine, it’s the images that make you want to read the story or learn more about the product.

Now, it’s not just any image that will do., it’s the “Quality of the Image” that gets noticed in a positive manner.

Have a great week!

Dana Attebery Photography